Derek Jeter's Turn 2 Foundation: who profits?

Commissioner Allan Huber "Bud" Selig had a ceremony yesterday and presented Derek Jeter with a check from the league for Jeter's Turn 2 Foundation: $222,222.22.  Jeter wears number 2 on his Yankee uniform in case you've out of the galaxy this year.

The Mets donated $22,222.22 to the foundation.  I think most teams that donated gave $10,000.  I wonder how they feel about being double tapped: giving on their own and having Selig give more of their money?

For some perspective the Yankees have paid Jeter $268,000,000.  That's more than a quarter of a billion dollars.

With the big check from Selig it occurred to me that I had only a vague idea of what this foundation was about.  So I googled it. It took a while but I finally found turn2foundation.org.  That's what you'd expect.  It had problems with robots.txt files:

https://support.google.com/webmasters/answer/6062608?hl=en&rd=1

So the link turn2foundation.org merely redirected me to:

http://derekjeter.mlb.com/players/jeter_derek/index.jsp

Notice it's a Jeter page under mlb.com.  Do other players have special pages with their own "shop" that produces profit for the player?

"Since its launch in 1996, the Turn 2 Foundation has awarded more than $19 million in grants."

That's serious bucks.

The Jeter menu horizontally: ABOUT DEREK, PHOTOS, VIDEO, TURN 2 FOUNDATION, JETER'S LEADERS, FINAL SEASON SHOP, DONATE.

If we click on FINAL SEASON SHOP, we can buy Jeter Junk.  The first item listed is a TURN 2 FOUNDATION coin for two dollars. Supposedly the money goes to the foundation.  I hope so.

Under foundation Frequently Asked Questions:
(derekjeter.mlb.com/players/jeter_derek/turn2/faq.jsp)

1. How do I get an autograph from Derek?  ...

To obtain autographed memorabilia, please contact Steiner Sports; the exclusive provider of autographed gifts, collectibles and licensed merchandise for Derek.
Steiner Sports
1-800-759-7267
www.steinersports.com

4. How can my organization apply for a grant?
Going forward, the Turn 2 Foundation will focus its funding on maintaining and enhancing its signature programs and will no longer accept new grant requests or proposals.

5. How can I get the Turn 2 Foundation's support in my area?

While the Turn 2 Foundation wishes we could offer assistance to children throughout the country, we have chosen to support the West Michigan, New York City and Tampa areas because it is where Derek was raised (Michigan), where he works (New York) and where he lives (Florida).

6. How can I apply for a Turn 2 Foundation scholarship?
The Turn 2 Foundation's college and high school scholarships are administered by the following organizations:

Hillsborough Education Foundation ... Tampa, FL ...
Kalamazoo Community Foundation ... Kalamazoo, MI ...
Jackie Robinson Foundation ... New York, NY ...
United Negro College Fund ... Washington, DC ...

Please contact the individual organization you are interested in for more information.
______________________________________________

How many of the teams that donated knew that their area would not benefit unless it was the Yankees, Mets or Rays?

Jeter's father ran the Turn 2 Foundation originally.  Now Derek's sister runs it.  Derek's mother is also a board member.  I wonder what/if they get paid.

The Turn 2 Foundation website is buried under mlb.com.  So Selig just cut a big check to an entity somehow under his auspices.  I wonder what that's about.

Has anybody analysed the Turn 2 Foundation?

Note: THE WINFIELD FOUNDATION has its own website: davewinfieldhof.com/winfield-foundation